Tuesday, February 11, 2014

Medium Theory


Marshall McLuhan adopted the phrase “the medium is the message” . The phrase as does the meme, illustrates the effects mediums have on the human senses. The meme above gives a sort of revelation aspect to our theory.  The medium theory is the idea that one should observe the media in the ways that each new form of medium disrupts traditional forms of communication and reshapes our understanding of social life.  The medium is the message that shapes and controls the scale and form of human association and actions. The meme basically assumes that the relationship between the message and the medium is complementary in both shaping audience’s perception and senses. If the message is the medium, than the medium can also be the message. 

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