Diffusion of Innovation Theory

Our meme pokes fun at meme star ‘Bad Luck Brian’. As we all know, the iPhone 6 has not been released yet. That being the fact, at first we portray Brian as a “super early” adopter by being the first to get his hands on the new smartphone. It turns out that he ends up being a laggard the very next day due to the launch of the “brand new” iPhone 7. Our meme captures the inability of smartphone companies to provide any drastic changes to the current models that we have now. Ultimately we set out to capture our societies’ rapid yet unnecessary approval of newer models without really knowing the improvements that have been made. We all set out to be early adopters, but ultimately we all turn out to be laggards just like Brian with the constant updates to our devices.