Gatekeeping Theory

We generated this meme to demonstrate the comedic side of the gatekeeping theory. In this meme, we said that even though there is important world news happening, the news networks would rather use their top story air time for Justin Bieber’s arrest. Judging by the amount of buzz this arrest generated, the news networks realized this and assumed this is what the people wanted to see. Bieber’s arrest video was viewed over nine hundred and seventy one thousand times! This alone showed news networks that the arrest is what people wanted to see. Like the Columbia School, gatekeeping gives the audience what they want to see. This allows for the highest possible ratings for each station.