Cultivation Theory was founded by George Gerbner and Larry Gross in the 1960s. Cultivation Theory focuses on the role that television plays in the formulation of beliefs about reality. Gerbner and Gross's article, "Living with Television: The Violence Profile" focuses on television as the ideal medium for cultivation by looking at prevalence, rate, and role, and the violence profile. Our meme pokes fun at the idea that television is becoming more and more violent in order to make people want to stay home and continuing to watch their shows. It is like a vicious cycle that will continue to go on throughout time.